Partnership:

GREEN LANTERN and Hershey

Description:
Warner Bro. teamed up with The Hersey Company to promote the theatrical release of GREEN LANTERN. Fans could purchase specially marked packages of Hersey’s Reese’s Peanut Butter Cup for a chance to instantly win a jet flight experience, video game, and more. The promotion ran though Q2, 2011
Partnership Opportunity:
GREEN LANTERN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hershey /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-06-13
Companies Involved
Tuck

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