Partnership:

GREEN LANTERN and Mattel

Description:
Warner Bros. Pictures teamed up with Mattel to promote the theatrical release of GREEN LANTERN. Visitors to the Mattel Hot Wheels website were prompted to hwrc.com to ride the GREEN LANTERN Energy Raceway. The GREEN LANTERN theatrical trailer was also hosted on the Mattel Hot Wheels website.
Partnership Opportunity:
GREEN LANTERN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Mattel /Toys
Timing:
June 2nd Quarter 2011
Target:
Male
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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