Partnership:

GREY GARDENS and Us Weekly

Description:
HBO and Us Weekly teamed up to promote GREY GARDENS with a special cover advertisement for the TV movie. Subscribers to the celeb weekly were greeted by a mock cover atop the April 20 issue that was actually part of a five-page ad buy that Us created to promote HBO’s film GREY GARDENS. The cover was meant to resemble a 1940s-era issue of Us Weekly and featured GREY GARDENS stars Jessica Lange and Drew Barrymore. The buy included inside and back cover ads and a mix of pages designed to resemble Us Weekly as well as traditional ads promoting the film’s April 18 premiere.
Partnership Opportunity:
GREY GARDENS/Television
Company:
HBO
Partner/Category:
Us Weekly /Dining
Timing:
April 2nd Quarter 2009
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-04-22
Companies Involved
HBO
Tuck

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