Sony Pictures Entertainment partnered with Kmart and created the Stars of Summer Sweepstakes to promote THE GROWN UPS 2. Starting from July 2nd, 2013 to July 21st, 2013, a Kmart Shop You Way Member (SM) won a chance to be an extra in GROWN UPS 2. To enter, participants had to go onto shopyouway.com/grownup2 and uploaded and shared a photo that captured the theme "Summer Fun" on the Shop You Way brand page. The grand prize winner and a guest received a round-trip airfare, hotel accommodations for three days and two nights, and ground transportation to and from the airport and filming location. In addition to traveling, the winner won a $200 Kmart gift card to purchase their summer essentials. No purchase was necessary to enter. GROWN UPS 2 was released in theaters on July 12th, 2013.