Partnership:

Warner Bros. Pictures and Bowflex

Description:

Warner Bros. Pictures teamed up with Bowflex for the theatrical release of GRUDGE MATCH. Bowflex hosted an online sweepstakes that featured their Bowflex Extreme 2 SE Home Gym product. To enter the sweepstakes, participants visited www.bowflexuppercut.com and filled out the online entry form. One grand prize was awarded and the prize included a trip for two to Los Angeles, two tickets to attend the Warner Bros. VIP Studio Tour, one Bowflex Xtreme 2SE Home Gym, and Hollywood Movie Money vouchers. One second place winner received a set of Bowflex SelectTech 1090 dumbbells with a bench and stand, a GRUDGE MATCH poster, and Hollywood Movie Money vouchers. The third place winner received a set of Bowflex SelectTech 552 dumbbells with a bench and stand, a GRUDGE MATCH poster, and Hollywood Movie Money vouchers. The promotion ran from December 4, 2012 through January 12, 2014. GRUDGE MATCH released in theaters December 25, 2013. http://www.bowflexuppercut.com/bowflex-uppercut/nln/grudgematchsweeps.jsp

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Bowflex /Health & Beauty
Timing:
December 4th Quarter 2013
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Tuck

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