Partnership:

GUARDIANS OF THE GALAXY VOL. 2 and Synchrony Bank

Description:

Marvel Entertainment and Synchrony Financial teamed up for the release of GUARDIANS OF THE GALAXY VOL. 2. The campaign encouraged fans to "Save Like a Hero" by opening a Synchrony Bank high yield savings account. Fans could also apply for the Marvel Mastercard, with the image of a cassette tape prominently featured in the film.

The partnership also included a sweepstakes where fans had the opportunity to win a set of five limited edition art prints featuring themes from the film. For a chance to win, fans entered their email address on the Synchony Bank, Marvel microsite.

Partnership Opportunity:
GUARDIANS OF THE GALAXY VOL. 2/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Synchrony Bank /Financial & Insurance
Timing:
2017
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-08
Companies Involved
Marvel Entertainment
Tuck

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