Partnership:

Häagen-Dazs and Amazon Prime Video

Description:

Häagen-Dazs teamed with Amazon Prime Video across regions including Europe and Asia to bring consumers an elevated experience of "Cinderella". 

On September 3, a UK consumer screening of the movie took place in which guests received a Häagen-Dazs Mini Cup and a "Fab G Cocktail" made with Häagen-Dazs Duo, Belgian Chocolate with Vanilla Crunch, topped with Piper Heidsieck Cuvée Brut Champagne, which was a tribute to Cinderella's Fabulous Godmother. 

Häagen-Dazs Cinderella co-branded banners and ecommerce displays that were featured across Amazon Prime and Fresh across the UK as well as themed content across social media platforms. Influencer marketing campaigns ran across South East Asia, India, and the UK. 

Häagen-Dazs created three limited-edition packs across mini cups and stick bars. In South East Asian countries, they include a gift of a customized Cinderella ice-cream scoop. Limited-edition Cinderella themed ice-cream cakes are available for purchase in India. 

Partnership Opportunity:
Häagen-Dazs/CPG
Partner/Category:
Amazon Prime Video /Theatrical
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Signage
Social Media
Created On:
2021-09-08
Last Modified on:
2021-09-08
Companies Involved
Tuck

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