Partnership:

HAIRSPRAY and AOL

Description:
AOL and New Line Cinema teamed up to promote the theatrical release of HAIRSPRAY with the “Dance to the Beat” instant win game and sweepstakes. To enter, participants must register on the website and play the online dance game. Players who receive a winning message will be eligible to win the prize displayed on screen. Prizes include sessions at the Arthur Murray Dance Studios, 8-ft Hairspray can, Covergirl beauty kit, as well as others. In addition, participants can also enter the online sweepstakes for the chance to win a Samsung HDTV television. Promotion period starts June 29, 2007 and ends August 5, 2007.
Partnership Opportunity:
HAIRSPRAY/Theatrical
Company:
New Line Cinema
Partner/Category:
AOL /Online
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-07-12
Companies Involved
New Line Cinema
Tuck

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