Partnership:

Hallmark and Kraft Heinz

Description:
Hallmark is expanding its line of food-centric products through a new licensing partnership with The Kraft Heinz Company. The collaboration will introduce six new ornaments this year, including three Hallmark Keepsake Ornaments and three Hallmark ornaments, featuring beloved Kraft Heinz brands HEINZ, Oscar Mayer, Kool-Aid and Lunchables. The three new Keepsake Ornaments are viewable in the 2024 Dream Book and will begin to be available for purchase during the Hallmark Keepsake Ornament Premiere, July 13-21. The partnership with Kraft Heinz will expand in 2025 with new product categories and innovations including scent and sound features.
Partnership Opportunity:
Hallmark/CPG
Company:
Hallmark Cards, Inc.
Partner/Category:
Kraft Heinz /CPG
Timing:
Ongoing
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Media Elements:
Online
Created On:
2024-04-16
Last Modified on:
2024-05-14
Companies Involved
Hallmark Cards, Inc.
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