Hallmark signed on as the first national partner of Enchant, a company that, like a circus, travels to different cities and, within sports stadiums, erects spectacular displays of Christmas lights and Christmas-related activities.

Enchant exhibition featured an immersive walk-through light maze created from over 4 million sparkling lights, a 100-foot holiday tree, an ice-skating trail, live entertainment, Santa visits and a holiday shopping marketplace launched Black Friday, Nov. 25, 2022. Among the cities to which it will be returning are Dallas; Washington, D.C.; St. Petersburg; and Las Vegas. First-time cities are Sacramento; San Jose; Scottsdale, Arizona; and Nashville.