Partnership:

Hallmark Channel and Ruby Tuesday

Description:
Hallmark Channel teamed with Ruby Tuesday for their Countdown to Christmas. While customers dined at Ruby Tuesday, they were able to play Hallmark Channel's Countdown to Christmas trivia. The game allowed participants to save a pain of any one Hallmark Channel star out for a night at Ruby Tuesday in order to win a chance at one of 100 $50 Ruby Tuesday gift cards. Players added "sweepstakes" to the pin description when they saved it to their board and submitted their name, email address and a link to their pin board on their entry page.

The winners were chosen at random from all entries received by 11:59pm PT on November 30, 2018. Sweepstakes were open to all legal residents of the 50 United States, including the District of Columbia, and had to be age 18 or older at the time of entry. One entry per person. Winners were notified via email no later than December 10, 2018.

Partnership Opportunity:
Hallmark Channel/Television
Company:
Hallmark Cards, Inc.
Partner/Category:
Ruby Tuesday /Dining
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Advergame
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-06
Companies Involved
Hallmark Cards, Inc.
Tuck

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