Partnership:

HALLMARK CHANNEL and Six Flags

Description:

The Hallmark Channel and Six Flags launched a new partnership in 2015, entertaining both viewers and park guests with the network’s holiday programming during the seasonal event, Holiday in the Park®. During the promotion, guests enjoyed behind-the-scenes content from The Hallmark Channel’s popular Countdown to Christmas line-up while in line for park rides and attractions via the award-winning Six Flags TV Network. The Hallmark Channel supported Holiday in the Park both online and on-air, as well as Six Flags’ partnership with Feed the Children, informing viewers on how they can help join in the fight to end child hunger.  This included a live integration on the Hallmark Channel’s daily program, Home & Family.


 


 

Partnership Opportunity:
HALLMARK CHANNEL/Television
Company:
Hallmark Media
Partner/Category:
Six Flags /Attractions
Timing:
4th Quarter 2015
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-15
Companies Involved
Tuck

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