Partnership:

Hallmark Channel's COUNTDOWN TO CHRISTMAS and Hilton Hotels

Description:

Hilton and Hallmark Channel partnered to give travelers, fans and viewers alike the chance to live inside one of the network’s wildly popular COUNTDOWN TO CHRISTMAS movies.

Guests could enjoy watching their favorite Hallmark Channel holiday movies during their stay from the comfort of limited-time, custom-designed Hallmark Channel COUNTDOWN TO CHRISTMAS Holiday Suites by Hilton at three Hilton Hotels & Resorts properties across the United States.

The holiday season of 2022, Yuletide lovers could enjoy a stay in a “Cozy Christmas” suite at Hilton Chicago, a “SoCal Christmas” suite at Hilton San Diego Bayfront or a “Glam Christmas” suite at Hilton Las Vegas at Resorts World. The specialty suites delivered the signature hospitality the company’s flagship brand is known for, while providing guests with festive décor, holiday cheer and an immersive experience.

Every night at 8 p.m., guests in all three hotel suites could partake in a themed Christmas tree lighting. Each suite included a Hallmark Channel holiday movie collection of old favorites and new hits along with popcorn and movie snacks for a very merry binge-watching session.

Partnership Opportunity:
Hallmark Channel's COUNTDOWN TO CHRISTMAS/Television
Company:
Hallmark Media
Partner/Category:
Hilton Hotels /Travel
Timing:
November 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-11-28
Last Modified on:
2022-11-29
Companies Involved
Amy I
Amy I Director, Brand Marketing Hallmark Media
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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