Description:
Jamie Lee Curtis partnered with Meta's Messenger to promote the release of Universal Pictures HALLOWEEN ENDS.
To celebrate the last installment in the franchise, people can use a new Messenger chat experience and custom Halloween Reels for fans to have fun with. Users could choose one of several spooky scenes to craft #KillerReels where they act chilling moments out, try on their most blood-curdling scream, and tell Jamie Lee Curtis what she and Halloween Ends mean to them.
The fan with the most creative #KillerReel won a chance to meet Jamie Lee Curtis.
Partnership Opportunity:
HALLOWEEN ENDS/Theatrical
Company:
Partner/Category:
Meta's Messenger /Online
Timing:
October 4th Quarter 2022
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2022-10-21
Last Modified on:
2022-10-24
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Nicholas F
Marketing Coordinator
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