Partnership:

HALO 4 and McFarlane Toys

Description:
Microsoft Studios partnered with McFarlane Toys for the video game release HALO 4. McFarlane Toys created a collectible statue that was available exclusively on the McFarlane Toys online store in the U.S. and Canada. The statue depicted a pivotal scene from HALO 4 and included a certificate of authenticity hand-signed by Todd McFarlane, comic book illustrator and creator of McFarlane Toys. The statues were available beginning December, 2012 and HALO 4 released in stores November 13, 2012. http://www.licensemag.com/licensemag/Entertainment/McFarlane-Plans-Halo-4-Statues/ArticleStandard/Article/detail/794851?contextCategoryId=9991
Partnership Opportunity:
HALO 4/Gaming & Esports
Partner/Category:
McFarlane Toys /Beverages
Timing:
December 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Microsoft Xbox
Tuck

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