Partnership:

Halo Infinite and Hex

Description:

Microsoft Xbox partnered with Hex for a merchandising promotion celebrating HALO INFINITE.

The partnership consisted of Microsoft collaborating with Hex to produce a line of HALO bags. The branded HALO INFINITE bags ranged in styles from a sling to a duffel. The Hex HALO collection included four distinct bags, the Spartan backpack, Spartan Tech backpack, an ONI sling, and a UNSC duffel.

The partnership was promoted across Hex's social media channels.

Partnership Opportunity:
Halo Infinite/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Hex /Fashion
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Microsoft Xbox
Tuck

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