Description:
Microsoft Xbox, along with tripleclix, partnered with Mondelez International on a promotion celebrating the gaming release of HALO INFINITE.
The partnership promoted HALO INFINITE on packs of Mondelez products including Oreo, Chips Ahoy and Nutter Butter. Specifically, HALO INFINITE was promoted on-packs of Oreo King Size, Oreo Double Stuf King Size, Chips Ahoy! Original King Size, Chips Ahoy! Chunky King Size.
The collaboration also included HALO-led on-pack with in-game DLC, in-store and online.
Partnership Opportunity:
Halo Infinite/Gaming & Esports
Company:
tripleclix
Partner/Category:
Mondelez International /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2021-01-06
Companies Involved
tripleclix
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