Partnership:

HANNAH MONTANA and Build-A-Bear Workshop

Description:

Build-A-Bear Workshop and Disney teamed up in promotion for the television series HANNAH MONTANA with its stuffed bear tied to Disney’s “Hannah Montana” also with a sweepstakes offering the chance for a trip to the TV show set. People entered the “Hannah Montana Star Stylin’ Sweepstakes” in-store or online at www.DisneyChannel.com/starstylin through Oct. 14. People who entered in-store also received a Build-A-Bear Workshop virtual gift redeemable at www.buildabearville.com, the company’s virtual world. One grand-prize winner received a trip for four to Los Angeles for a VIP visit to the set of Disney's “Hannah Montana” series. The grand prize included a photograph on set, a meet and greet with cast members, a shopping spree in Los Angeles, makeover a visit to Build-A-Bear Workshop to make a “Hannah Montana” bear. One hundred first-prize winners each received a “Hannah Montana” bear dressed in the “Ready to Rock” outfit with a gem purse.

Partnership Opportunity:
HANNAH MONTANA/Television
Company:
Disney Channel
Partner/Category:
Build-A-Bear Workshop /Retail
Timing:
September 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Disney Channel
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.