Partnership:

HANNAH MONTANA THE MOVIE and Procter & Gamble

Description:
Walt Disney Studios Motion Pictures and Procter & Gamble teamed up to promote the theatrical release of HANNAH MONTANA THE MOVIE with a line of HANNAH MONTANA personal care products. Products including Olay Foaming Face Wash, Olay “Rockin’ Blossom” Body Wash, Herbal Essences “Drama Clean” Berry Tea and Orange Flower Shampoo/Conditioner, Oral-B/Crest Toothbrush and Toothpaste Combo Pack, Secret “Bella Bloom” Scent Expressions Deodorant, Covergirl Wetslicks Lipgloss in four shades - Crush, Tutu, Patently Pink, and Shimmershell, and Covergirl Nailpolish in four colors: Pink Taffy, Pink Twinkle, Fuschia Girl, and Disco Dazzle were available in special HANNAH MONTANA-branded packaging. The promotion ran for a limited time corresponding with the theatrical run of HANNAH MONTANA THE MOVIE.
Partnership Opportunity:
HANNAH MONTANA THE MOVIE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
April 2nd Quarter 2009
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-05-12
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.