Partnership:

HAPPY FEET and Build-A-Bear Workshop

Description:
Build A Bear and Warner Bros. Pictures teamed up to promote the November 2006 theatrical release of HAPPY FEET. Consumers visiting Build A Bear stores had the opportunity to Make-Your-Own Mumble. Consumers had several customized options to make and purchase their very own penguin character Mumble from the film.
Partnership Opportunity:
HAPPY FEET/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Build-A-Bear Workshop /Retail
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-01-05
Companies Involved
Tuck

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