Partnership:

Hardcore Henry and Starbreez

Description:

STX Entertainment teamed up with Starbreez for the theatrical release of HARDCORE HENRY, by integrating an all-new character from the film and two new heists into its award-winning and popular game, PAYDAY 2. The Hardcore Henry promotion began on March 24, 2016, with the availability of a Jimmy Character Pack and a special online trailer directed by HARDCORE HENRY filmmaker Ilya Naishuller, and moved into full gear March 31st when it Starbreeze and STX teamed up to release two new full-throttle HARDCORE HEISTS, allowing for immersive interplay between the game and the movie.
In addition, customers that purchased HARDCORE HENRY movie tickets via Fandango or Movietickets.com received a code for a free download of PAYDAY 2 and the HARDCORE HEISTS DLCs.

Partnership Opportunity:
Hardcore Henry/Gaming & Esports
Partner/Category:
Starbreez /Gaming & Esports
Timing:
March 1st Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Tuck

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