Partnership:

Haribo and Puma

Description:

Haribo partnered with Puma to launch a collection of Puma shoes inspired by Haribo gummy bear candies.

The partnership consisted of Haribo and Puma created and launching a co-branded collection of shoes that drew inspiration from Haribo's beloved treats. Haribo and Puma launched a collection shoes as well as graphic t-shirts and shorts that were designed by Puma but inspired by Haribo.

The shoes in the collection combined Puma's shoe designs with the branding of Haribo's gummy bear and Goldbear candies. In addition to gold color schemed shoes inspired by Goldbear, there were green, yellow and red designed shoes inspired the standard Haribo gummy products.

The sneakers featured a translucent sole with a graphic Goldbears print. Additionally, Haribo branding was found on the heel and the shoes also included a Haribo Goldbear hangtag.

Partnership Opportunity:
Haribo/CPG
Partner/Category:
Puma /Fashion
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-23
Last Modified on:
2021-07-08
Companies Involved
Tuck

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