Description:
Warner Bros. partnered with K-Swiss to create and release shoes inspired by HARRY POTTER.
The partnership consisted of K-Swiss to release a collection of footwear inspired by the HARRY POTTER game Quidditch.
Items include the HARRY POTTER x K-Swiss Firebolt Hypercourt Express 2 which was designed based on the Quidditch broom from HARRY POTTER. Shoes in the collection were also wrapped in paper designed to resemble the Daily Prophet newspaper from HARRY POTTER.
Additional benefits to fans were unlocked by scanning keys that come with the shoes on the Wizarding World app.
Partnership Opportunity:
Harry Potter/Other
Company:
Warner Bros. Consumer Products
Partner/Category:
K-Swiss /Sporting Goods
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-03
Companies Involved
Warner Bros. Consumer Products
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