Partnership:

HARRY POTTER AND THE HALF BLOOD PRINCE and Amazon.com

Description:
Warner Brothers and Amazon.com teamed up to promote the theatrical release of HARRY POTTER AND THE HALF BLOOD PRINCE. Amazon.com offered a once in a lifetime chance to read one of seven copies of J.K. Rowlings The Tales of Beedle the Bard. Contestants were instructed to respond to one of three Harry Potter themed questions and submit their responses on the Amazon website. Semifinalists were posted on May 5, 2008 and were then publically voted on by customers.
Partnership Opportunity:
HARRY POTTER AND THE HALF BLOOD PRINCE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Amazon.com /Retail
Timing:
April 2nd Quarter 2008
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-04-15
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.