Partnership:

Harry Potter and Vera Bradley

Description:

Warner Bros. Consumer Products partnered with Vera Bradley to release a limited-edition collection of Harry Potter items.

The partnership consisted of Vera Bradley releasing a limited-edition collection of items inspired by Harry Potter. The collection included handbags, backpacks and more.

The items featured Harry Potter branding with some having "Home to Hogwarts" print based on the four houses of the wizarding school. 

The collection was available at Vera Bradley stores as well as on its website and select retailers.

 

Partnership Opportunity:
Harry Potter/Other
Company:
Warner Bros. Consumer Products
Partner/Category:
Vera Bradley /Fashion
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-13
Companies Involved
Warner Bros. Consumer Products
Tuck

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