Partnership:

Hasbro and Beekman 1802

Description:

Beekman 1802 brought the biggest skincare launch of the year to life with mega celebrity, Hasbro's Mrs. Potato Head. Beekman 1802 and Mrs. Potato Head created the first ever gentle at-home facial peel formulated with the soon-to-be trendy ingredient that turned the heads of skinfluencers and beauty editors alike, potato pulp!

As part of the collaboration, Mrs. Potato Head was also featured on endcaps at all 1300 Ulta Beauty doors, sent to influencers in PR boxes, and featured in various social media content. Products were also available on Beekman1802.com as well as a limited-edition Mrs. Potato Head Peel and Play Set (only 70 boxes) that included the Potato Peel Resurfacing Milk Facial and a Beekman Mrs. Potato Head toy. 


Partnership Opportunity:
Hasbro/Classic Characters
Company:
Hasbro
Partner/Category:
Beekman 1802 /Health & Beauty
Timing:
July 2023
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2023-07-19
Last Modified on:
2023-07-19
Companies Involved
Lindsey C
Lindsey C Partnerships & Location Based Entertainment - North America Hasbro
Tuck

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