Burger King is teaming up with Hasbro to bring a lineup of iconic toy brands to its King Jr. Meal through a new collectible promotion launching in March. The collaboration introduces a rotating series of toys inspired by several of Hasbro’s most recognizable franchises, including TRANSFORMERS, MY LITTLE PONY, FURBY and NERF.

The promotion will roll out weekly releases, encouraging families and collectors to visit restaurants throughout the campaign to complete the full set. The series kicks off with a TRANSFORMERS Optimus Prime toy, followed by additional characters and play experiences tied to Hasbro’s broader portfolio of entertainment and toy brands.

Across the program, guests who purchase a King Jr. Meal can receive one toy per meal while supplies last. The lineup blends classic characters with action-focused toys, including water-blaster inspired NERF items and collectible figures from MY LITTLE PONY and TRANSFORMERS, appealing to both younger audiences and nostalgic fans.

By bringing together Burger King’s family-focused meal platform with Hasbro’s globally recognized brands, the partnership aims to drive in-restaurant engagement while introducing a new generation of fans to some of the toy industry’s most enduring franchises.