Description:
Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.
The partnership consisted of Hasbro collaborating with Roblox on a range of co-branded products. One such product was a line of NERF blasters inspired by and based on the world of Roblox.
In addition to the NERF blasters, Hasbro also created a MONOPOLY board game that was Roblox themed. The beloved board game was customized to celebrate Roblox with MONOPOLY: Roblox 2022 Edition.
Partnership Opportunity:
Hasbro/Toys
Company:
Partner/Category:
Roblox /Gaming & Esports
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-04-14
Last Modified on:
2021-04-19
Companies Involved
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