Partnership:

Hasbro and Sugarfina

Description:

Luxury candy brand Sugarfina teamed up with Hasbro to launch a special edition of Candy Land that featured gourmet treats. 

Throughout the game, players passed through the Sugarfina-themed areas including the Haunted Cookie House, the Sugarfina Boutique, and Gummy Bear Clouds. As players moved around the board, they could land on a square with a picture on them. When players landed on these squares, they could open the matching drawer and snag a piece of Sugarfina candy to snack on, including Queen Frostine Pearls, Jolly Gumdrops, and Mr. Mint Caramels.

To go along with the launch of the board game, Sugarfina also launched the Strawberry Pink Cloud Chocolate Bar, a strawberry-flavored white chocolate bar topped with pop rocks and sparkling sugar. The collaboration was available at sugarfina.com.

Partnership Opportunity:
Hasbro/Toys
Company:
Hasbro
Partner/Category:
Sugarfina /CPG
Timing:
November 4th Quarter 2023
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Branded Content
In-Store / Retail
Product Bundle
Media Elements:
Direct Marketing
Mobile
Online
Created On:
2023-11-14
Last Modified on:
2023-11-14
Companies Involved
Lindsey C
Lindsey C Partnerships & Location Based Entertainment - North America Hasbro
Tuck

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