Frito-Lay^® Variety Packs has teamed up with leading toy and game company Hasbro to show families how Frito-Lay snacks can add more joy to their snacking occasions and bring everyone together. As two brands dedicated to inspiring fun each day, Frito-Lay Variety Packs' and Hasbro's new campaign bring its iconic snacks and gaming experiences to life like never before and offers families a chance to win a $1,000 game chest.

Airing on TV, digital and social media platforms, the campaign brings a world of fun to life in a series of four spots. They follow families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a vibrant, life-sized world of popular Hasbro games including THE GAME OF LIFE, CHUTES AND LADDERS, HUNGRY HUNGRY HIPPOS and CONNECT 4.

To join in on the fun, families can find limited-edition Frito-Lay Variety Packs featuring popular Hasbro board games in stores nationwide. The packs also feature a QR code to access a new interactive web game that allows players to explore an animated world inspired by both brands.

To play Frito-Lay Variety Packs' game, participants will need to scan the QR code inside the box and they'll choose an environment to open the virtual gameboard. Players can move through the game in a car inspired by THE GAME OF LIFE, collecting Frito-Lay snacks and looking for potential shortcuts to the finish line along the way.

From April 1 through May 19, players will have the chance to win a game chest worth $1,000 daily that includes Frito-Lay snacks, Hasbro games and more.