Partnership:

HBO and Kith

Description:

HBO collaborated with streetwear brand Kith on a capsule collection spotlighting the network's history.


The partnership consisted of HBO working with Kith to launch the collection with each item shining a light on the history and legacy of HBO. The items in the collection were decorated with vintage HBO logos, representing the main HBO channel as well as HBO Sports and HBO Boxing.


All the items in the collection were designed with a distressed appearance that gave the collection a retro aesthetic. The first launch on Kith.com included 500 hoodies in different versions as well as 230 jersey tees. 


Following the initial product launch, more items were released celebrating popular HBO shows such as THE SOPRANOS, CURB YOUR ENTHUSIASM and more.

Partnership Opportunity:
HBO/Television
Partner/Category:
Kith /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-27
Last Modified on:
2021-07-27
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.