Partnership:

HBO Max and Snapchat

Description:

HBO Max teamed with Snapchat on an in-app promotion that allowed Snapchat users to watch select episodes of HBO Max shows.

The partnership between HBO Max and Snapchat allowed Snapchat users to watch full-length episodes of HBO Max series. The feature, HBO Max Minis, let Snapchat users to stream the pilots of select series.

This feature allowed Snapchat users to watch in groups as well with up to 63 Snapchatters being allowed to watch an HBO Max episode together at any given time.  With synchronized playback, everyone watching the title was able to stream the same title together.

HBO Max and Snapchat had a list of episodes that were available to stream, with some being protected by an age-restriction.

Partnership Opportunity:
HBO Max/Streaming
Partner/Category:
Snapchat /App
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-26
Last Modified on:
2021-07-26
Companies Involved
Tuck

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