Partnership:

HEAD 2 TOE and Garnier

Description:
In support of the new Lifetime show HEAD 2 TOE, Garnier, Maybelline and Pantene sponsored a sweepstakes and instant win game that allowed contestants the opportunity to give the wheel a spin for a chance to be an instant winner of a beauty gift package worth $150. They would also be automatically entered in the Grand Prize drawing of a trip for two to Los Angeles for their own "Head 2 Toe" makeover and a $2,000 shopping spree. The show premieres on July 26, 2003. Entries were taken online at www.lifetimetv.com. Supported through TV ads and online.
Partnership Opportunity:
HEAD 2 TOE/Television
Company:
Lifetime Television
Partner/Category:
Garnier /Health & Beauty
Timing:
July 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-07-21
Companies Involved
Lifetime Television
Tuck

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