In support of the new Lifetime show HEAD 2 TOE, Garnier, Maybelline and Pantene sponsored a sweepstakes and instant win game that allowed contestants the opportunity to give the wheel a spin for a chance to be an instant winner of a beauty gift package worth $150. They would also be automatically entered in the Grand Prize drawing of a trip for two to Los Angeles for their own "Head 2 Toe" makeover and a $2,000 shopping spree. The show premieres on July 26, 2003. Entries were taken online at www.lifetimetv.com. Supported through TV ads and online.