Partnership:

Heineken and Major League Soccer

Description:

Heineken teamed with Major League Soccer for a fan contest that gave soccer fans the chance to win exciting MLS prizes.

Heineken collaborated with MLS to give Twitter users an opportunity to win a "Stadium in a Box." This "Stadium in a Box" would be tailored to each MLS team as part of a prize package that also included stadium food and a fridge from Heineken O.O.

To enter the giveaway contest, fans had to Tweet a picture of the way they celebrate their MLS team @Heineken_US, using hashtags #CheersfromHome and #Promo.

The contest ran through August 11, 2020.

Partnership Opportunity:
Heineken/Beverages
Company:
Heineken USA
Partner/Category:
Major League Soccer /Sports
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-27
Companies Involved
Heineken USA
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.