Partnership:

Heinz and Waze

Description:

Heinz partnered with Waze on an exciting promotion featuring Burger King.

The partnership consisted of Heinz collaborating with Waze and Burger King on a Canadian promotion to help turn traffic into a positive thing. Canadian drivers in traffic were served traffic-activated ads on Waze promoting the combination of Heinz Ketchup and an Impossible Whopper from Burger King. 

Heinz was able to to identify drivers stuck in traffic, driving at the same speed as its slow-pouring ketchup, and then encourage them to stop by Burger King by marketing to them through Waze.

Partnership Opportunity:
Heinz/CPG
Partner/Category:
Waze /App
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Created On:
2021-06-03
Last Modified on:
2021-06-14
Companies Involved
Tuck

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