Partnership:

HELLBOY II: THE GOLDEN ARMY and Adidas

Description:
Universal Pictures and Adidas teamed up for the theatrical release of HELLBOY II: THE GOLDEN ARMY with two new HELLBOY-themed shoes. The Forum Mid-Golden Army and the Stan Mid-Hellboy were released worldwide in a limited edition. A total of 5,000 pairs of the Forum Mid-Golden Army were sold in Adidas stores and selected partner stores while 1,000 pairs only of Stan Mid-Hellboy were only available in Adidas stores. Retail prices were $100 for the Forum Mid-Golden Army and $150 for the Stan Mid-Hellboy.
Partnership Opportunity:
HELLBOY II: THE GOLDEN ARMY/Theatrical
Company:
Universal Pictures
Partner/Category:
Adidas /Fashion
Timing:
July 3rd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-17
Companies Involved
Tuck

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