Partnership:

Hello Kitty and Levi's

Description:

Sanrio partnered with Levi's in honor of Hello Kitty's 45th anniversary. 

The partnership included Sanrio and Levi's creating a limited-edition Hello Kitty collection of streetwear-inspired designs. The collection included tees, tops, hoodies and denim loaded with signature Hello Kitty art. Each design also included engraved rivets and back-patches in Hello Kitty red. 

Consumers were able to purchase the Levi's and Hello Kitty design on levis.com, Sanrio.com or at select Levis and Sanrio store locations. 

Partnership Opportunity:
Hello Kitty/Toys
Company:
Sanrio
Partner/Category:
Levi's /Fashion
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-06
Companies Involved
Sanrio
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.