Partnership:

HERBIE: FULLY LOADED and Centrix Financial

Description:
Disney Pictures and Centrix Financial partnered to promote the theatrical release of HERBIE: FULLY LOADED. Centrix Financial and Disney ran a sweepstakes offering a chance for the winner to be an honorary crew member for Boris Said, Joe Nemechek, or Scott Riggs at a 2006 Nascar Nextel Cup Series. The grand prize included 4 suite passes, 4 round trip airfare tickets, 3 nights hotel accomodations, VIP access, 4 official team jerseys, and special team access during the race weekend. The sweepstakes ran from February 11, 2005 through December 10, 2005.
Partnership Opportunity:
HERBIE: FULLY LOADED/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Centrix Financial /Financial & Insurance
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-05
Companies Involved
Tuck

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