Partnership:

Hero Dog and Whistle

Description:

Lionsgate has partnered with Whistle for a social media giveaway for Hero Dog: The Journey Home’s release.

Whistle, a health and real-time location tracking dog monitor collar, created a social media giveaway for passionate dog owners to help promote the movie. To enter, followers needed to comment on the post about their own hero dogs. Many people entered to win a DVD of the movie along with a Whistle tracking device and a one-year subscription to their app.

Partnership Opportunity:
Hero Dog/Home Entertainment
Company:
Lionsgate
Partner/Category:
Whistle /Pets
Timing:
March 1st Quarter 2021
Target:
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Premiums / Giveaways
Media Elements:
Social Media
Created On:
2021-04-09
Last Modified on:
2021-04-09
Companies Involved
ANNE G
ANNE G President Anne Groben & Associates
Tuck

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