Partnership:

Hershey and Cargo

Description:

The Hershey Company partnered with Cargo, the in-car vending company, for a promotion designed to get consumers excited for Easter.

The partnership promoted sales and free samples of Hershey's products such as Reese's Peanut Butter Eggs and Cadbury Crème Eggs to on-the-go, mobile consumers.

Cargo, in part through its ongoing partnership with Uber, gave Hersey access to on-the-go customers with Hershey being able to provide Cargo with additional product for Cargo's in-vehicle vending.

The Cargo partnership with Hershey allowed riders who wanted to sample Hershey product to scan a QR Code on every Cargo box with their smartphone or enter the driver's unique box code on a mobile menu to select their desired Hershey items and check out.




Partnership Opportunity:
Hershey/CPG
Company:
The Hershey Company
Partner/Category:
Cargo /App
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Product Bundle
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-15
Companies Involved
The Hershey Company
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.