Partnership:

Hershey and Yuengling

Description:

The Hershey Company partnered with Yuengling for a beer collaboration that created a limited-edition beer infused with Hershey chocolate flavor.

The partnership to launch Yuengling Hershey’s Chocolate Porter nationwide. The product was available on draft at select U.S. bars and restaurants beginning mid-October 2019 and lasting for a limited time.

Partnership Opportunity:
Hershey/CPG
Company:
The Hershey Company
Partner/Category:
Yuengling /Beverages
Timing:
October 4th Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-03
Companies Involved
The Hershey Company
Tuck

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