Partnership:

HGTV and General Motors

Description:

HGTV, GMC and LendingTree joined forces to promote the television network, HGTV, and their annual HGTV Dream Home Giveaway 2006 promotion. Consumers had a chance to win over $2 million in prizes which included a HGTV Dream Home located at Grey Rock, North Carolina, an all new 2007 GMC Yukon, $250,000 cash from LendingTree.com and more than 3,000 sq. ft. of Australian Cypress Plank flooring from Lumber Liquidators. Consumers entered two ways: by filling out an online entry form at HGTV.com or by mail. HGTV viewers also had a chance to watch the HGTV Dream Home Giveaway winner and a chance to win other prizes at home. Entries were made between January 1, 2006 and February 24, 2006. The live broadcast was aired on April 22, 2006.

Partnership Opportunity:
HGTV/Television
Company:
HGTV
Partner/Category:
General Motors /Automotive
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-26
Companies Involved
HGTV
HGTV
Tuck

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