Partnership:

HGTV and Mall of America

Description:

Scripps Networks Interactive partnered with Mall of America for the HGTV channel. HGTV Home products were on display in 2 shopping experiences, the HGTV Home Pop-Up Showroom and the HGTV Holiday House. The HGTV Holiday House was a life-size gingerbread house decorated with HGTV Home flooring by Shaw, wallpaper by Sherwin-Williams, furnishings from the HGTV Home Design Studio by Bassett and featured HGTV Home furniture and lighting constructed in the shape of a holiday tree. Shoppers could also attend free demonstrations, meet-and-greets and autograph sessions with network talent. The HGTV Home Pop-Up Showroom offered shoppers a look at the products from the HGTV Home brand including furniture collection, lighting range by ELK Lighting, home flooring from Shaw, wallpaper and paint by Sherwin-Williams and a plan collection by Agricola Management. The Showroom included a Sherwin-Williams paint chip collage wall, a sneak peek of two new 2013 accent pieces from the furniture collection, an oversized cover of HGTV Magazine`s December issues and a Design Center for kids. Both showcase areas opened on November 23, 2012 and closed on January 2, 2013.

Partnership Opportunity:
HGTV/Television
Company:
HGTV
Partner/Category:
Mall of America /Retail
Timing:
December 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
HGTV
Tuck

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