Description:
Pepperidge Farm, General Electric and HGTV partnered to promote the network with an instant win game. Attached to select Pepperidge Farm Turnovers was an instant win game to win a Custom Style GE Refrigerator. In addition to the instant win game, consumers had a chance to enter the "Great Taste Giveaway Sweepstakes" for a chance to win $25,000 for a new kitchen. Consumers who participated entered online at HGTV.com/greattaste. The sweepstakes began October 1, 2005 and ended May 1, 2006.
Partnership Opportunity:
HGTV/Television
Company:
HGTV
Partner/Category:
Pepperidge Farm /CPG
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-10-21
Companies Involved
HGTV
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