Partnership:

HGTV and Sherwin-Williams

Description:

HGTV and Sherwin-Williams collaborated to create the HGTV Home by Sherwin-Williams.

HGTV and Sherwin-Williams teamed to create HGTV Home by Sherwin-Williams, a co-branded line of paint. The HGTV Home by Sherwin-Williams brought together two brands that families trust when it comes to renovation their homes.

There were several colors of paint available as part of the collection including  Ovation Plus. Ovation Plus was a paint and primer that further combined the design expertise of HGTV with the quality of Sherwin-Williams.

HGTV Home by Sherwin-Williams was exclusively available at Lowe's.

Partnership Opportunity:
HGTV/Television
Company:
HGTV
Partner/Category:
Sherwin-Williams /Household
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Social Media
Created On:
2021-04-16
Last Modified on:
2021-04-16
Companies Involved
HGTV
Tuck

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