Description:
Valpak teamed up with HGTV to celebrate the series premiere of "Battle on the Beach" and bring exceptional deals to consumers across America!
To help promote the series premiere, Valpak's July 2021 envelope cover featured "Battle on the Beach", encouraging consumers to watch the show and enter a sweepstakes on valpak.com/hgtv for a chance to win $10,000 to upgrade their space into a beach oasis.The sweepstakes ran from June 30 - August 10, 2021.
The partnership also featured a co-branded promotional spot featuring Valpak & "Battle on the Beach" running on HGTV in July.
Partnership Opportunity:
HGTV/Television
Company:
HGTV
Partner/Category:
Valpak /Advertising
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Direct Mail
Online
Print Advertising
TV Spot
Online
Print Advertising
TV Spot
Website and Social Media
Created On:
2021-07-12
Last Modified on:
2022-03-07
Chris B
Director of Marketing Partnerships & Promotions
Valpak 
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