Partnership:

HIGHLIGHTS and The Harlem Globetrotters

Description:

Highlights for Children and The Original Harlem Globetrotters teamed up to further their reach to a shared audience of families and children. The partnership incorporated cross promotions to their respective databases and opportunities for content integration, including a promo code for discounted subscriptions to the publication. Highlights for children customers also received 30% off tickets to see the The Original Harlem Globetrotters.

Partnership Opportunity:
HIGHLIGHTS/CPG
Partner/Category:
The Harlem Globetrotters /Sporting Goods
Timing:
4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Discount / Special Offer / Promo Code
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2019-11-20
Companies Involved
Tuck

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