Partnership:

HILARY DUFF and Hershey

Description:
Hershey Co. and the Buena Vista Music Group partnered to promote HILARY DUFF'S and concert tour Ice Breakers Liquid Ice. Consumers entered an online sweepstakes at liquidorice.com to win a shopping spree with HILARY DUFF and her sister Haylie. Twenty five first prize winners recieved a one year membership to the official HILARY DUFF fanclub, including a membership welcome kit with an exclusive HILARY DUFF watch and other fun stuff. The online sweepstakes began February 17, 2005 and ended October 1, 2005.
Partnership Opportunity:
HILARY DUFF/Music
Partner/Category:
Hershey /CPG
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-13
Companies Involved
Tuck

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