Partnership:

History Channel and Ford

Description:

A+E Networks partnered with Ford to bring the Ford F-Series to the History Channel For "Truck Weekend In America."

The promotion took the form of a 6-hour television event that aired on History Channel and featured the Ford truck. 

The "Truck Weekend in America" series explored the roots and history of the F-Series truck with a prime-time slot on History Channel.

Each episode of the series focused on a subject related to the F-Series with installments such as "Truck Hunters," “Born Tough: Inside the Ford Factory”, “American Restoration: Truck Edition”, “Trucks Transformed: Custom Culture”, and “Rescue Trucks”.



Partnership Opportunity:
History Channel/Television
Company:
A+E NETWORKS
Partner/Category:
Ford /Automotive
Timing:
November 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
A+E NETWORKS
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.